Design Thinking Approach for the Development of Theme Park Application

Theme entertainment businesses rely very much on providing their visitors with the most memorable experiences. To do so, top operators have put a considerable amount of effort and investment in facilities activities parks. However, after customer interview, several pain points are still found such as long toilet queues, finding available parking lots, being unable to find parked car, no real-time thrill ride information/status. Similar other domains tourism market, these problems easy solve help having smartphone application that delivers information right customer’s hands. This study outlines development process theme park based design thinking approach. Our MVP prototypes obtained good feedback from potential users both qualitative quantitative usability tests.